When it comes to ringtones, the battle of the sexes continues. While
ringtones are universally popular with both males and females, females
tend to purchase them more, according to a recent study by M:Metrics.

The measurement firm reports that 11.6 million American females
downloaded a ringtone in August compared to 9.9 million American
males. There's also a difference in the genre of music that the sexes
prefer. Females purchased 66% of the pop ringtones sold and 65% of the
country ringtones sold. Not surprisingly, males dominate in the
testosterone-laden world of heavy metal and hard rock ringtones where
males purchase 68% of such ringtones.

The findings are not a surprise to Anthony Wayne who publishes the
Cool Ringtones Blog (www.coolringtones.blogspot.com). "Males were the
early adopters of ringtone technology, but now ringtone providers are
seeing their largest orders being placed by females who want to
accessorize their cell phones the same way that they accessorize their
outfits. Ringtones provide personalization and a fashion statement to
females and allow males to project their masculinity to those around
them."

The most popular kind of ringtones is rap ringtones; 6.7 million
Americans downloaded a rap ringtone in a recent month. The next most
popular categories are rock or alternative ringtones, pop ringtones,
TV/movie/game theme ringtones, and classic rock ringtones. Rounding
out the top 10 ringtone genres are country ringtones, hard rock and
heavy metal ringtones, voice ringtones, oldies ringtones, and dance or
electronic ringtones.

"Ringtones are all about making a personal statement of who you are,
especially in the teen and young adult demographics," said Wayne. And
22 million Americans are making

http://www.dontplayplay.com/html/Bothsexes/20061002/47027.html

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